You are currently viewing Colors of Mindanao: DOT promotes Mindanao as key tourist destination with colorful new brand

Colors of Mindanao: DOT promotes Mindanao as key tourist destination with colorful new brand

Out of Town Blog
Colors of Mindanao: DOT promotes Mindanao as key tourist destination with colorful new brand

In a historical move, the DOT weaved the Colors of Mindanao in one banner, highlighting various inter- and intra-regional circuits under unique color themes corresponding to a tourism aspect

Colors of Mindanao

CAGAYAN DE ORO – The Department of Tourism (DOT) launched the Colors of Mindanao campaign on Monday (May 2) as it positions the Philippines’ second largest group of islands that is home to a great many diverse cultures, landscapes, and gastronomy.

In a historical move, the DOT weaved the Colors of Mindanao in one banner, highlighting various inter- and intra-regional circuits under unique color themes corresponding to a tourism aspect
In a historical move, the DOT weaved the Colors of Mindanao in one banner, highlighting various inter- and intra-regional circuits under unique color themes corresponding to a tourism aspect

The campaign was spearheaded by Undersecretary for Mindanao Myra Paz Valderrosa-Abubakar and the regional directors of Zamboanga Peninsula, Northern Mindanao, CARAGA, the Davao region, and SOCCSKSARGEN—Mindanao’s five regions.

In her opening message, Tourism Secretary Berna Romulo-Puyat noted that while each province is known for its unique attributes ??“this is the first time that the whole of Mindanao is united under one banner.”

Colors of Mindanao is the flagship, legacy project of the DOT Mindanao regional offices, under the leadership of the Office of Undersecretary Myra Paz Valderrosa-Abubakar
Colors of Mindanao is the flagship, legacy project of the DOT Mindanao regional offices, under the leadership of the Office of Undersecretary Myra Paz Valderrosa-Abubakar

“What a colorful banner it is, with each hue representing a tourism product that is part of an inter or intraregional circuit. This campaign is timely and significant, as we just recently reopened the Philippines to international tourism,” Puyat added.

The campaign showcased new tourism products and circuits under unique color themes corresponding to a tourism aspect: blue for dive tourism, teal for sun and beach, green for ecotourism, brown for farm tourism, violet for culture and heritage, red for adventure and sports, orange for food tourism, and yellow for faith tourism. These were formulated by the five Mindanao regional offices in a bid to foster unity in diversity, sustainability, inclusivity, and more progressive tourism not only in Mindanao but also in the country.

“It is high time that travelers and tourists think of Mindanao as a top destination in the Philippines. The island region is blessed with a multitude of beautiful destinations, historical sites, and cultural wonders. The Colors of Mindanao campaign aims to attract travelers to the region, from divers, eco-adventurers, and beach bums — to history buffs, foodies, and the faithful,” the tourism chief says urged.

“This campaign also highlights Halal and Muslim friendly tourism, one of the fastest-growing tourism sectors in the world. As one of the major new products of the DOT, halal tourism will bring special attention to the attractions and cuisine in Mindanao and help boost the tourism economy in the area,” she added.

Undersecretary for Mindanao Myra Paz Valderrosa-Abubakar (center) together with the five Mindanao regional directors (L-R) Tanya Rabat-Tan of Davao Region, Marie Elaine S. Unchuan of Northern Mindanao, Crisanta Marlene Paje Rodriguez of Zamboanga Peninsula, officer-in-charge Armin Hautea of SOCCSKSARGEN, and Nelia R. Arina of CARAGA
Undersecretary for Mindanao Myra Paz Valderrosa-Abubakar (center) together with the five Mindanao regional directors (L-R) Tanya Rabat-Tan of Davao Region, Marie Elaine S. Unchuan of Northern Mindanao, Crisanta Marlene Paje Rodriguez of Zamboanga Peninsula, officer-in-charge Armin Hautea of SOCCSKSARGEN, and Nelia R. Arina of CARAGA

It can be recalled in 2021 that the DOT instituted Halal Food Tourism and its first Halal-centric coffee table book titled, “Bismillah Before Eating” to showcase the traditional and culinary offerings of the different regions in Mindanao.

Puyat added that the Colors of Mindanao was given a preview at the recently concluded 21st World Travel and Tourism Council (WTTC) Global Summit in Manila when the DOT regional directors of Zamboanga Peninsula, Northern Mindanao, Davao Region, SOCCSKSARGEN, and CARAGA graced the summit in a wardrobe made of Tausug fabrics, beadwork from Bukidnon, Yakan weaves, and other artisan handicraft from Mindanao.

Follow Out of Town Travel Blog on Facebook, Twitter, Instagram, and  Pinterest if you want more travel and tech-related updates.

Read:

Original article: Colors of Mindanao: DOT promotes Mindanao as key tourist destination with colorful new brand

©2022 Out of Town Blog. All Rights Reserved.

Colors of Mindanao: DOT promotes Mindanao as key tourist destination with colorful new brand
Team Out of Town
Out of Town Blog

Go to Source
Author: Team Out of Town

Leave a Reply